Don’t Drive Like an Ash™
Our pals Ashley and Ashford teach us what not to do on the road. Encourage new and experienced drivers to learn, grow, and avoid road rage through informative visuals, humor, and conversation prompts.
Create Safer, Kinder Drivers
Who is this project for? What does it consist of? What is its goal?
Don’t Drive Like This, available in Summer 2025, is content for DMVs and public safety departments, private and public driving schools, insurance education teams, and individuals to supplement driver education and remediation programs.
It is available as bulk-purchase paperbacks, licenses of print-ready files for an organization to brand and print themselves, and licenses of print-ready files for posters and handouts.
Reduce road rage to save lives. Better drivers save lives. Reduce property damage. Save us all money and stress. Create better transportation systems and improve lives.
Don’t Drive Like This™: an investment to benefit all!
Angry & Unsafe Driving:
By the numbers
Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!
500% increase
In road rage incidents over the last 10 years.
46% and 36%
Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.
6% escalated into confrontation
Percentage of road rage incidents in the US that escalated into physical confrontations.
31%
According to the AAA 31% of drivers are distracted at any given time.
114 and 362
Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.
$3000 and $851
The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.
Why Use Humor, Visuals, and
Conversation Prompts?
Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.
Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.
Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.
Each of the 40+ sections contains:
- A complex image containing both obvious and implied dangerous or aggressive behaviors
- Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
- A funny limerick to help point out the pitfalls of the behavior in that section.
Content included an exploration of angry driving and road rage
- A chapter on why people may exhibit road rage.
- A chapter on ways you can avoid becoming an angry driver yourself.
Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!
Example limerick (9-9-6-6-9 traditional)
As found in the “No Right on Red Rager” chapter
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Move Over and Slow Down for Emergency Workers!
Read more: Move Over and Slow Down for Emergency Workers!Did you know that, according to the Towing Recovery Association of America, on average, one tow truck driver is killed every 6 days in the United States? There are discussions about the actual numbers, but even one is too many! The bottom line is that people need to slow down, have situational awareness, and have…
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Another No Right on Red Rager
Read more: Another No Right on Red RagerI was at a conference two weeks ago, and I showed the beta of some materials to a friend. He told me that just the day before, his wife and daughter were stopped at a red light which was marked “No Right on Red.” A car full of teens behind them were honking and screaming…