Don’t Drive Like an Ash™
Content to reduce aggressive and distracted driving
using humor, story-rich visuals, and challenging discussion prompts
What is Don’t Drive Like this?
This new project teaches drivers, both new and experienced, how to recognize, reduce, and avoid road rage and distracted driving. Paperback and posters are coming first!
Who should buy it?
Private and public driving schools, DMVs, guardians, insurance education teams, and individuals for driver education or remediation. Or gift to someone who drives aggressively.
How is it sold?
Bulk quantities for schools. Annual license for print-ready files for large groups. Single copies on Amazon, B&N, and other retailers. Contact us for other options and partnerships.
Aggressive & Unsafe Driving:
By the numbers
Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!
500% increase
In road rage incidents over the last 10 years.
46% and 36%
Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.
6% escalated into confrontation
Percentage of road rage incidents in the US that escalated into physical confrontations.
31%
According to the AAA 31% of drivers are distracted at any given time.
114 and 362
Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.
$3000 and $851
The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.
Humor, Visuals, and
Conversation Prompts
Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.
Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.
Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.
Each of the 40+ sections contains:
- A story-rich image containing both obvious and implied dangerous or aggressive behaviors
- Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
- A funny limerick to help point out the pitfalls of the behavior in that section.
Content included an exploration of angry driving and road rage
- Sections on the root causes of why people exhibit road rage.
- Sections on ways to avoid becoming an angry driver yourself.
Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!
Example limerick (9-9-6-6-9 traditional)
As found in the “No Right on Red Rager” chapter
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